Good news for the Premiership as Barclays have extended their global title sponsorship of the Premier League for a further three years.
The new £82.25m deal is a 25 percent increase on the previous three-year contract, will run from the 2010/11 season to the end of the 2012/13 season.
“We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons,” Premier League chief executive Richard Scudamore said in a statement. “Barclays commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world.”
Barclays have sponsored the Premier League since 2004 and their current three-year deal, which expires next year, was worth 65.8 million pounds.
The Premier League is currently broadcast across 211 territories to more than 500 million homes.
“The Premier League’s strength is that it is an essentially English competition that has gained a huge international following. This clearly resonates with Barclays own business development and aspirations,” Scudamore added.
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